Za Turističku zajednicu Općine Dobrinj kreirali smo koncept i proveli oglašivačku kampanju usmjerenu na jačanje prepoznatljivosti destinacije i povećanje dolazaka u predsezoni.
Kroz strateški osmišljene poruke i kreativni pristup, kampanja je istaknula Dobrinjštinu kao autentičnu, lako dostupnu i cjenovno pristupačnu otočnu destinaciju koja objedinjuje mirne obiteljske lokacije, netaknutu prirodu, bogatu kulturnu baštinu, aktivni odmor i autohtonu gastronomiju.
Fokus kampanje bio je na stvaranju snažnog emotivnog i vizualnog identiteta destinacije te jasnoj komunikaciji njezinih ključnih vrijednosti – autentičnosti, mira i doživljaja “druge strane otoka” koja poziva na istraživanje i povratak.
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